Welcome to my website!

As it states in the header above, I’m a freelance content manager. What it doesn’t say is that my purpose is to serve clients who are looking to engage someone with the ability to curate, create and correct content with the intention of increasing their brand’s awareness.

But I’m not writing this to tell you about my service offerings (you can go to the Services page for that), let me first recap to who I am and how I arrived to the point of this writing.


My life, like many others, is filled with stories that sometimes connect with each other and sometimes don’t – random, much. I was raised in Brunei for the first seventeen years of my life, after which I arrived in Singapore, excited to fulfill my dreams of becoming a journalist. That didn’t happen. Instead, taking a Diploma in Mass Communication resulted in me being even more confused as to what I really wanted to do in life.

I’ve juggled many professions. My father, a businessman, inspired me to become an entrepreneur at the sheer age of 10 by selling stickers to my classmates. It then took another turn when I realised I was capable of running a newsletter after I proposed and later edited one for my school. In Singapore, I co-founded and edited another two magazines whilst holding several full-time jobs and running side-businesses on a freelance basis. Long story short, throughout my life I have had so many experiences that it is very evident that I am indeed a Jill-of-all-trades.

Being Content

Eventually, it dawned upon me that I had to start focusing on where I wanted my life to go. I stumbled upon several content marketers and the rest, as they say, is history. I finally found the one thing that I wasn’t only good at, but was also passionate about. Plus, it helped me balance my love for too many things and I can now narrow it down to researching, writing and editing – all whilst wearing an entrepreneurial hat since I now run my own freelance business, full-time.

Overall, I am grateful for all the lessons I have learned, and for the ones I am yet to encounter. I must, however, point out that I’m not one to jump the gun and admit that I’m a lover of mistakes for all that they have thought me. It’s a love-hate relationship, really, as I’m only human, bound to make the same mistakes over again and curse myself for doing so.

Still, thanks to all the experiences I go through, you will find that my writing has evolving patterns. While my personal writing can go from light-hearted to tackling serious issues, my professional writing can vary from topics like relationships to consultancy services such as graphic design all the way up to oil and gas. In a gist, I am capable of using the knowledge I have, infusing it with the message you want to communicate, conducting further research, writing and then editing your content. I try to look at it from a 360-degree point of view, as much as possible.

So Much More To Offer

Aside from viewing my writings for columns and work for clients, if you follow my Facebook page and subscribe to my blog (see right sidebar), I will, in time to come, provide you with even more insights into how my lessons can benefit your business.


As a start, I’m offering FREE access to a case study I wrote about a business of mine that started and failed for a limited time. This guidebook is perfect for blog shop owners and online product sellers. It is my aim that, by downloading and going through this resource, you will be able to learn from my past mistakes and identify existing gaps, if any, in your endeavours and possibly attend to them before it’s too late. Do let me know if you do find it beneficial.

I thank you for taking your time to visit this website and to read this introductory post.

Do look forward to regular portfolio updates and future blog posts and books about how you can progress better in your personal and professional lives.

Till then, cheers!